Analisis Reflektif Teologi Estetika John Navone
Pengaruh Iklan Produk Kecantikan Terhadap Mindset Cantik Yang Ideal Bagi Perempuan
DOI:
https://doi.org/10.52960/m.v2i2.154Kata Kunci:
Advertising, Aesthetic Theology, Feminist, Social media, Women.Abstrak
ABSTRACT:
The presence of the media as one of the determinants of ideal body standards in self-esteem and beauty is a product of popular culture that has been created for a long time The ideal body standard is constructed through products from well-known brands advertised by Selebgram, influencers and celebrities through social media platforms. One standard of beauty and body beauty displayed by them is to have white skin. Women who have white skin are considered to have privileges, luxury, cleanliness and show an auara of beauty. One of the product that is being advertised, namely the Scarlett Whitening product, most women have reconstructed their minds so that being beautiful and beautiful does not have to be white. The author argues that basically true beauty and beauty can be achieved if we are not attached and able to respect ourselves as we were created by looking at the point of view of feminist criticism and aesthetic theology by John Navone.
Key words: Advertising, Aesthetic Theology, Feminist, Social media, Women.
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